Information overload? Data Deluge? ALERT!

Information overload? Data Deluge? ALERT!

Gartner, A leading Analyst firm reports: Average storage per household will grow from 464 gigabytes in 2011 to 3.3 terabytes in 2016. In 2012, Gartner said that the adoption of camera-equipped tablets and smartphones will drive consumer storage needs.* You better have a plan to “Tame the Data Deluge.”

That is seven fold in 5 years. A 50% compound annual growth rate, and that is conservative compared to some other studies.

This, predicts Gartner, will drive massive amounts of “Cloud Storage”. Cloud Storage is Simplistically defined as Storage of your data by a Service provider over the Internet. Google Drive, DropBox, Evernote, Box, Mozy, iCloud, SkyDrive, Facebook are all good examples.

I do not disagree with any of this. However, I am sounding an ALERT!! Many of these Services are free. OR offered as a “Bait and Switch” Service. Be aware!!

Thee things to note:
First, “IF you do not pay for the service, YOU are the product!” If you read my Blog you will know that Google and Facebook review all content on their services and mine the information with the reasoning that they will use this knowledge to offer better services. (Read into this that you have no privacy.) Many services mine and sell the information they gather and deduce.

Second, virtually all of these Enterprises are “investing” in the free services with the hopes that you as an individual will upgrade to their paid services in the future. Meaning, when you run out of space on the free service offering. A few make it very painful to download all of your data, thus making it that much more difficult to switch services.

Third, and possibly most important. If you read the “Terms and Conditions” carefully, you will realize that there is absolutely no remedy from these Cloud Service Providers (CSP) if they lose your information. You will possibly get an “I am sorry”. You will undoubtedly get a few months of free service if you decide to continue to use the service, but that is about it. No recourse.

Call to Action: Secure and back up all of your data locally. Two copies. One local, the other in a remote place that is secure from a disaster like a fire, flood, tornado, or hurricane. Think of this as a very inexpensive “Insurance Policy” for your information.

Use the Cloud Storage Services. BUT only as a part of your backup and retention strategy.

Tame the Data Deluge. Do it with a plan in place.


Peter Gailey
PIM Coach
The Personal Information Management Coach

*Gartner: Consumers Will Drive Huge Growth for Cloud Storage

Fair reporting and disclosure. I use gmail, Google Drive, iCloud, Box, facebook and Evernote for various needs. I also have everything backed up locally and remotely.


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